Hi I'm Simone

I first came to Australia as a 22 year old Dutch backpacker and fell in love with this beautiful country and its people. Following my year in Australia I was back in Holland working full time but it wasn’t long the travel bug started to kick in again.

I worked tirelessly as a personal assistant/secretary and saved as much as I could before having enough money to travel through numerous countries like Russia, Mongolia, China, Hong Kong, Philippines, Thailand and Japan. Fast forward I eventually settled, got married and had my eldest son in Hong Kong.

After my first child was born, I moved back with my little family to my home town in Holland and had two more children.

Six years later I felt it was time to make my dream of living in Australia come true and we started the emigration process as a family before eventually moving here. Unfortunately after five years of living in Australia my marriage broke down.

I was a jobless, single mum with 3 young children with no way to financially support them. I knew I had to reinvent my life.

Success is no accident. It's hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do - Pele

I started studying at Tafe (Diploma in Accounting) which my children hated as I had to drop them off at before school care as it was a 45 minute drive. I then began working during school hours as an administrative assistant in an accounting office whilst simultaneously studying for a Bachelors degree in Accounting to develop my skills further. Six months later, I was fortunate enough to be offered a position as an Accounting Assistant.

After four gruelling years without having any social life, I finally had my degree in Accounting. I must admit I was pretty proud of myself. I started working more hours and it didn’t take long before I always felt tired and stressed with the constant overbearing pressure to reach KPI’s and to complete big tasks in a short amount of time.

Also I felt I had no time to do much else and always looking towards the weekends when I could go to the beach with my kids. As the years went on I started to feel more and more miserable. With the daily headaches, crippling anxiety and on the brink of a burnout, I knew it was time for change.

If Nothing Changes, Nothing Changes

I started searching for ideas on how to set up my own online business but I had no experience in this and no product to sell. I knew I didn't want to be involved in MLM (network marketing) companies and I didn't want to be an 'influencer'. I came across this lovely Australian couple who were travelling around Australia in their van earning an income online. They gave up their full time jobs only after a couple of months of starting their online business.

I watched their free masterclass and followed their straightforward training with no fluff and BS. Now that I am all set up and running, I want to pay it forward and give everybody who is sick and tired of working hard for someone else, and wanting to spend more time with their family, the opportunity to start their own online business and create time freedom.

The online business space has evolved over the last past couple of years. Multi Level Marketers that make out to be Affiliate Marketers (selling expensive water filters and trying to recruit people to sell the same), influencers, UGC (user generated content) creators, ecommerce, digital marketers selling courses with MRR (master resell rights), Amazon FBA sellers etc, with all these new 'brands' popping up with all the same cookie cutter content like 'I made $10k my first month by only working one hour a day online, here's my link'. There's been a lot of 'ick' and 'yuck' in the online space.

Big promises are made and it is easy to get sucked in by this 'hot air' content, expecting the same 'hot air' results. These marketing strategies don't work in the long run. I have looked into numerous companies teaching digital and affiliate marketing (some promising $10k months) but nothing really lit my fire until I found my mentors Jade & Kev, who teach in an honest, straightforward and holistic way.

I wanted to create and run an online business in an authentic way and wanted to build a brand with depth, substance and long term potential.

A real business that feels good

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